In Google’s increase push towards providing local results, their mobile homepage now provides information for businesses near by you, but like many iPhone apps, and along the lines of Yelp. What does all of this mean? Well it is probably rather good for users of the mobile homepage, though disrupting to us in the SEO business. Why you may ask? Well because these are searchless results. Hence if a person chooses to use this functionality in say Scranton, PA, they may no longer search for Scranton Restaurant (which we could technically optimize for), and instead simply look for what is nearby. So now they key is, get in the listings!